the Last Drop
Elle Fanning stars in Roku Gin’s latest campaign vignette
The House of Suntory’s Roku Gin recently announced a partnership with actress Elle Fanning and filmmaker Sofia Coppola to create a campaign vignette. The already-launched campaign is the highlight of Roku Gin’s “Come Alive with the Seasons” campaign, which invites consumers to experience the best of every season. The gin brand is an articulation of the Japanese concept of “shun,” which is the moment when nature is at its peak vibrancy and vitality. The six botanicals in Roku are harvested at its peak seasonality. Coppola uses her creative direction to caption the Roku Gin story with Fanning as the muse. The campaign vignette “seamlessly weaves together renowned Japanese nature, influenced by Roku’s six distinct botanicals, with its deeply rooted traditions and spirits culture synonymous with The House of Suntory,” the company says. The campaign vignette aims to encourage viewers to appreciate the vibrant, fleeting seasons around them. “It is amazing to be partnering with The House of Suntory’s Roku Gin,” Fanning said in a statement. “Their commitment to craftsmanship, nature and attention to detail is why Roku Gin is inspiring. And working alongside my friend Sofia again to showcase the beautiful concept of shun through our Roku Gin ‘Come Alive with the Seasons’ campaign vignette has been particularly special to me.”
Coors Light refreshes the game with chill soccer jersey
Coors Light, the official beer of League Cup — the soccer club tournament to feature every team from Major League Soccer and LIGA MX — is going all-in on soccer with its Refresh the Game campaign. The new campaign will reach soccer fans throughout the summer and, as part of its campaign, Coors Light is encouraging consumers to “Choose Chill” with its limited-edition smart Coors Light Chill Jersey. The jersey will help keep fans cool during upcoming summer matches. “Anyone who has watched a soccer match knows how heated it can get, especially as your favorite teams go head-to-head,” Katie Feldman, director of marketing for the Coors Family of Brands, said in a statement. “Between the second Leagues Cup tournament to soccer events happening across the globe, Coors Light is here to keep fans chill and with their favorite beer and a jersey that keeps them cool.” Each jersey features built-in thermal sensors to detect when the wearer’s body temperature rises, then activating a cooling system to keep the wearer chill. The jerseys also will have a Captain’s Beer Band to keep a can of Coors Light within arm’s reach. The jerseys are available for a limited time, with limited launches throughout June and July.
Green Day joins Monster Energy’s Gear Program
The Monster Energy Gear Program has released its latest round of exclusive artist merchandise. This next round includes a surprise drop straight from Green Day’s The Saviors Tour. This tour marks the 30th anniversary of the “Dookie” album and the 20th anniversary of the “American Idiot” album. To participate, consumers must purchase any Monster Energy product and upload a photo of the receipt onto monstergear.monsterenergy.com. Consumers earn points with each purchase, and the points are then redeemable for special gear. Green Day’s drop includes limited-edition items, like two autographed Les Paul Gibson guitars personally signed by Billie Joe Armstrong, Mike Dirnt and Tré Cool. Fifty drumheads featuring laser-etched signatures from the band and imagery from The Saviors Tour also are up for grabs. Consumers can score themselves the guitars by redeeming 1,000 points, while the drumheads are available for 750 points. “Monster Energy is proud to fuel The Saviors Tour to ensure thousands of Green Day devotees around the world get to experience their legendary music live,” said Monster Energy Chief Marketing Officer Dan McHugh, in a statement. “And now, the biggest music and Monster fans among them can get a piece of priceless memorabilia from this iconic tour.”
Nesquik recently partnered with GRAMMY Award-winner and longtime Nesquik drinker DJ Khaled. The megastar and milk brand kicked off their collaboration with an advertisement. In the ad, DJ Khaled sports the signature Nesquik yellow with a Chocolate Lowfat Milk in hand. He shows that anything can happen when DJ Khaled enters the Nesquik Penthouse, from dancing alongside the Nesquik Bunny, Quicky, to showing fans how to fuel their inner bunny. “Nesquik ready-to-drink beverages are always my go-to choice when I crave a delicious chocolate beverage with protein, or am in need of an energy boost to tackle the day,” Khaled said in a statement. “Nothing beats their great-tasting flavored milk. As a massive fan of the brand, I can’t wait for the world to see the iconic plans Nesquik and I have in store for this year. Bless up.” The brand is pulling out all the stops, as it is Nesquik’s first time partnering with a musical celebrity of DJ Khaled’s caliber, it notes. “DJ Khaled is the ultimate hype man. As a brand dedicated to fueling the bunny inside and finding the exciting moments in everyday life, DJ Khaled is the perfect partner for Nesquik,” said Meaghan Sparkman, general manager and marketing director of ready-to-drink beverages at Nestlé USA, in a statement. “We’re excited to welcome DJ Khaled to Nesquik Nation and can’t wait to surprise fans in the coming months with his biggest drop yet.”
Nesquik, DJ Khaled collaborate in new ad
Relatable, an entertainment and lifestyle company and makers of the party game “What Do You Meme?”, has partnered with Almost Friday Media, the company behind the social media lifestyle and beer brand Friday Beers. Together, the pair have created “Almost Friday,” an adult drinking game designed to elevate any social gathering. Relatable aims to “capture the dynamic lifestyle embraced by both Relatable and Friday Beers consumers” and put a twist on drinking experiences for those aged 21 and older, it says. “Our partnership with Friday Beers was a strategic decision, as it allowed us to blend the creative strengths of our brands, and package up that Friday feeling into a fun, new drinking game that is perfect for our audiences,” said Tom Emelo, chief strategy officer at Relatable, in a statement. “We remain steadfast in our approach to expanding collaborations and partnerships with top brands and talent across the entertainment landscape, and believe this partnership will not only strengthen brand recognition and loyalty among existing fans, but also introduce both brands to a new audience.” Designed for those of legal drinking age, Almost Friday includes 250 cards and four mini-games with interactive formats. The beer can-shaped cards accentuate its beer-centric theme. “We are extremely excited about this partnership with Relatable,” said Jack Barrett, CEO of Almost Friday Media, in a statement. “Teaming up to create the Almost Friday game is a natural extension of our brand, and we believe this is something that everybody who’s ever laughed at a joke from Friday Beers will truly love. We’re psyched to introduce this awesome new game into the world, bringing more fun and energy into Friday nights and beyond.”
Company behind Friday Beers launches drinking game