\u003c/strong>For beverage-makers and ultimately consumers, there is no shortage of solutions that can support a functioning immune system.\u003c/p>\u003cp >“Vitamins and minerals are among the most sought-after solutions in products targeting immune support,” ADM’s DuBow notes. “This includes vitamin C, as well as A, D and E. Coming to the forefront now are botanical and plant-derived extracts that can provide vitamins, minerals and phytonutrients, including antioxidants. These extracts are checking boxes for consumers on both wellness benefits, as well as on-trend familiar, deemed ‘closer-to-nature’ ingredients that can support clean labels.”\u003c/p>","children":[]},"preset":"pRLZEonGsz","type":"text","cl":"text pRLZEonGsz"},{"key":"eoxyEjkLXHH","content":{"children":[]},"type":"section","children":["eMBC6el1DPz"],"cl":"section"},{"key":"e-RGn4Tf1wz","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eLPy2FrniS2","content":{"src":{"key":"Md3ltz6RVZ","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/Md3ltz6RVZ.png"},"children":[]},"type":"image","actions":["e-RGn4Tf1wz"],"cl":"image"},{"key":"eAWIfMdnDxa","content":{"text":"\u003cp >Goldthread Tonics introduced Immune Boost Shot, a 2-ounce wellness shot fortified with echinacea, elderberry and ginger. (Image courtesy of Goldthread Tonics)\u003c/p>","children":[]},"preset":"pRLZEonGsz","type":"text","cl":"text pRLZEonGsz"},{"key":"eDtXPJADHwG","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eOWLOUMyTYp","content":{"children":[]},"type":"frame","actions":["eDtXPJADHwG"],"children":["eAWIfMdnDxa"],"cl":"frame"},{"key":"ej_QXYjIV_q","content":{"text":"\u003cp >DuBow calls attention to ADM’s acerola powder, which contains vitamin C, as a solution for bottled and compressed juices and powders. Additionally, the company’s plant-derived vitamin E, Novatol, can contribute to the protection of cells from oxidative stress, he says.\u003c/p>\u003cp >Yet, vitamins are not the only source of immune support that formulators can tap today. DuBow notes that more attention is being drawn between digestive health and the immune system.\u003c/p>\u003cp >“Garnering traction now is the connection between the gut and immune system support, as it’s generally recognized that 70% of the immune system resides in the gut,” he says. “With that, microbiome-supporting solutions, including prebiotics, probiotics and postbiotics, are increasingly capturing health-conscious consumers’ attention and inspiring beverage makers to seek new ways to incorporate these solutions into NPD.”\u003c/p>","children":[]},"preset":"pRLZEonGsz","type":"text","cl":"text pRLZEonGsz"},{"key":"eEGw7ud4jva","content":{"children":[]},"type":"section","children":["eLPy2FrniS2","eOWLOUMyTYp","ej_QXYjIV_q"],"cl":"section"},{"key":"euS0h7L8Jrp","content":{"text":"\u003cp >Prebiotic dietary fibers, like ADM/Matsutani LLC’s Fibersol, can help support microbes growth in the gut that are positively associated with health, DuBow says citing 2018 and 2022 research.\u003c/p>\u003cp >“On top of that, a recent study published in 2022 shows that, at 3.75 grams per serving, Fibersol may help nourish the intestinal flora and support the intestinal tract environment,” he says. \u003c/p>\u003cp >NutriLeads BV’s Carneiro-Wakefield highlight’s the company’s Benicaros, a precision prebiotic, as a solution for immune health.\u003c/p>\u003cp >“This natural precision prebiotic ingredient from upcycled carrot pomace both trains smarter, faster and stronger immune responses and increases beneficial gut micro-organisms that play a crucial role in a resilient gut ecosystem,” Carneiro-Wakefield says. “A randomized, double-blind placebo-controlled study of 146 healthy human subjects demonstrated that Benicaros accelerated immune responses in subjects who were challenged with a common cold virus. In comparison to the placebo group, Benicaros significantly reduced the severity and duration of symptoms, while helping maintain quality of life. \u003c/p>\u003cp >“Additional peer-reviewed clinical and preclinical research demonstrate that Benicaros overcomes differences in individual gut microbiota composition to consistently increase beneficial gut bacteria present in most people,” she continues. “It significantly increases production of short-chain fatty acids ― notably acetate, propionate and butyrate ― that are essential to cultivating a resilient gut ecosystem.”\u003c/p>\u003cp >Artemis International’s Kreienbrink explains that with the rise in health-forward beverages, the company has seen more interest in its ElderCraft European Black Elderberry line.\u003c/p>\u003cp >“ElderCraft was already well-known for its ability to reduce the duration and intensity of influenza and respiratory illnesses, but a recent study revealed its robust role in gut health as a prebiotic,” he says. “ElderCraft increases the abundance of the beneficial bacteria \u003cem >Akkermansia\u003c/em>, \u003cem >Bifidobacteria\u003c/em> and \u003cem >Lactobacilli\u003c/em> and should be strongly considered for a gut health-pre-probiotic beverage.”\u003c/p>\u003cp >Kyowa Hakko USA’s Stanieich also points to the connection between digestive health and immune health, but in a postbiotics capacity.\u003c/p>\u003cp >“[I]n the past few decades, we’ve learned a tremendous amount about the connection between the activity in the gut and the overall immune system,” she says. “IMMUSE is a cutting-edge postbiotic (non-viable bacteria) that strengthens the body’s defense system by directly activating pDCs, which are mainly located in the small intestine. Backed by over 30 research studies, including 15 human clinical trials, IMMUSE is the first food, beverage, and dietary supplement ingredient shown to provide more comprehensive immune support across both innate and adaptive immunity.”\u003c/p>\u003cp >Stanieich notes that Kyowa Hakko USA recently partnered with the brand Encore to help launch its Encore Collagen Mix, a ready-to-mix beverage that contains ingredients for skin health, gut health, and immune health. \u003c/p>\u003cp >“As more consumers become aware of the connection between strong gut health and immune health, they turn to biotics –– specifically a postbiotic like IMMUSE –– to activate immune functions at the cellular level for a more comprehensive immune response,” she says.\u003c/p>\u003cp >ADM’s DuBow adds that the complementary properties of biotic solutions can serve beverage-makers.\u003c/p>\u003cp >“[B]ecause they are complementary to each other, combining prebiotics with probiotics and postbiotics can help build tailored wellness products, including for immune function,” he says. “A range of functional beverages, including sparkling beverages, stick packs and RTD teas and shakes, are advantageous to this inclusion, and we anticipate an uptick in combinations of biotics, as well as botanical extracts in these formats.”\u003c/p>\u003cp >\u003cstrong >Delivering on function and taste\u003cbr />\u003c/strong>As beverage-makers explore the host of immune health solutions available to them, experts also stress the importance of formulators engaging with consumers.\u003c/p>\u003cp >“First and foremost, beverage-makers must ensure they are communicating the efficacy and credibility of the ingredients that power their products, as well as their mode of activation,” Kyowa Hakko USA’s Stanieich says. “IMMUSE is an immune activator differentiated by its unique mechanism, which activates plasmacytoid dendritic cells (pDCs), the leader of the immune system. Its effectiveness is supported by over 30 research studies and 15 human trials. \u003c/p>\u003cp >“Along with functional claims, beverage brands win when they tap into their consumers’ mindset,” she continues. “There are specific occasions where immune-supporting beverages are primed to fulfill real-world needs. Through our consumer research, we found these specific moments are those that make consumers think about getting sick. Unsurprisingly, being around someone who is coughing or sneezing is the top occasion. But there are also moments like being in large crowds, using public transportation, and touching a doorknob that are prompting people to think about their immunity.”\u003c/p>\u003cp >Despite the importance of efficacy and credibility, ingredient suppliers also remind beverage-makers that taste still is king for consumers.\u003c/p>\u003cp >“When developing immune-support beverages with broad consumer appeal, manufacturers would do well to focus on three basics: science, taste and convenience,” NutriLeads BV’s Carneiro-Wakefield says. “The drink should include natural, clinically proven ingredients that inspire consumer confidence. It must taste good, with no unpleasant after-taste. And the beverage should be designed for anytime, anywhere convenience. Examples include functional beverage shots, ready-to-drink bottles and cans, and single-serving powdered drink packets. It’s crucial to identify ingredients that help achieve all three goals.”\u003c/p>\u003cp >Artemis International’s Kreienbrink also points to the importance of taste, but notes communication and honesty also will help beverage-makers engage with consumers.\u003c/p>\u003cp >“Transparency is key. Be honest and upfront about the presence and benefits of immune-supporting ingredients on product labels and marketing materials,” Kreienbrink says. “Solid scientific substantiation is also helpful. Clinical research findings, explained in plain language that consumers can easily understand, can help build consumer trust and confidence. But bear in mind that taste still matters. \u003c/p>\u003cp >“Functional benefits can’t compromise on taste, because palatability remains a key driver of purchase decisions,” he continues. “In other words, to captivate consumers, functional beverages still have to look, taste and smell good. Also, containers should be easy to use and fit seamlessly into consumers’ busy lifestyles.” \u003cstrong >BI\u003c/strong>\u003c/p>","children":[]},"preset":"pRLZEonGsz","type":"text","cl":"text pRLZEonGsz"},{"key":"eAylrjQFCPp","content":{"children":[]},"type":"section","children":["euS0h7L8Jrp"],"cl":"section"},{"key":"eht3zma05xL","content":{"list":[{"subtitle":"","icon":{"url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif","key":"MMqxv9c-w"},"iconSize":100,"body":"","title":"Kyowa Hakko USA recently made advancements in its flagship branded ingredients, Cognizin and IMMUSE ― highlighting its commitment to cutting-edge research and product development. Kyowa Hakko announced that IMMUSE, its pioneering immune health ingredient, has achieved Non-GMO Project Verified status as of June. This certification assures brands and consumers that IMMUSE meets the Non-GMO Project’s standard for GMO avoidance, it says. “IMMUSE receiving Non-GMO Project Verified status is a proud moment for us,” said Maria Stanieich, marketing manager at Kyowa Hakko, in a statement. “This certification allows us to bring even greater value to our customers who are seeking out premium, non-GMO ingredients.” Cognizin, Kyowa Hakko’s premium form of citicoline, has recently been launched in several exciting new formats. The brand new Smart Chocolate from InfiniWell features Cognizin to support overall cognitive function, the company notes. Focus Buddies L’OLLY Pops from Olly have also recently hit the market, providing a convenient and tasty way to support focused attention, it says. Cognizin has also been included in new product launches by other well-known brands, like Goli’s Matcha Mind and has even gone to space in Astreas Ultra chocolate supplements."},{"subtitle":"","icon":{"key":"MMqxv9c-w","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif"},"iconSize":100,"body":"","title":"BENEO announce the appointment of Olivier Roques as CEO and a new member of its Executive Board of Directors at BENEO GmbH. With an engineering degree in agronomics and a Master’s Degree in Business Administration, Roques brings more than three decades of experience within the international ingredients industry to this new role. He started his career in the dairy and flavor industries, followed by more than 20 years in leadership roles in the USA and Europe at Agrana Fruit, a world-leading manufacturer of fruit preparations. This included positions in sales, food safety and quality, and new product development. Prior to his new role at BENEO, Roques was positioned as CEO of Agrana Fruit Europe. In addition to being BENEO’s new CEO, Roques also will be responsible for overseeing all sales and marketing as BENEO’s new Chief Sales Officer, succeeding Dominic Speleers. His appointment comes at a pivotal time as BENEO’s product portfolio of plant-based functional ingredients continues to grow in diversity."},{"subtitle":"","icon":{"key":"eUBkuu3BRF","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/eUBkuu3BRF.gif"},"iconSize":100,"title":"HOWTIAN introduced SoPure Andromeda. Andromeda, part of HOWTIAN’s industry-leading SoPure family of stevia products, is a range of proprietary stevia blends uniquely designed and optimized for a wide range of beverage applications. Following an extensive study at HOWTIAN’s Shanghai Application Technology & Innovation Centre, Andromeda blends have demonstrated exceptional capabilities in enhancing a variety of beverages, far surpassing the performance of conventional Reb A stevia extracts, according to the company. The unique blends of steviol glycosides have been meticulously formulated to deliver superior overall taste at a cost-effective price, even in beverage applications looking to achieve high levels of sugar reduction and replacement, it adds. SoPure Andromeda products are fully natural stevia-based sweetener blends, ideal for formulating clean label beverage products, it notes.","body":""}],"iconAlignment":"center","hideArrows":true,"children":[],"startingIndex":0},"type":"w-ExSvTIwU","icons":{"left":[256,512,"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z"],"right":[256,512,"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"]},"cl":"w-ExSvTIwU"},{"key":"eRqdcp8rlAD","content":{"children":[]},"type":"section","children":["eht3zma05xL"],"cl":"section"},{"key":"e2PU0828Z27","content":{"text":"\u003cp>BACK TO 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submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>","children":[]},"preset":"pRLZEonGsz","type":"text","actions":["ekGTOlaFy7L"],"cl":"text 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