the Last Drop

Lucky One Lemonade partners with ‘furfluencer’ Miss Peaches

Lucky One Lemonade is a new premium, vodka-based, non-carbonated ready-to-drink (RTD) hard lemonade “adopted” by the makers of High Noon. It was created in partnership with viral “furfluencer” Miss Peaches, Barstool’s Dave Portnoy’s rescue dog. The new beverage aims to deliver a sessionable, premium drink choice to consumers while also giving back to organizations supporting dog rescue, the brand says. It contains 100 calories, is gluten free and made with no added sugar, artificial flavors or high-fructose corn syrup. “Hard lemonade is having a moment — and we saw an opportunity to bring something new to the table,” said Brandon Lieb, vice president at Spirit of Gallo, in a statement. “With vodka lemonade on the rise and malt-based options losing steam, Lucky One Lemonade is our answer: a premium, spirits-based RTD that delivers on flavor, fun and cultural relevance. Partnering with Miss Peaches brings even more heart to the brand, letting consumers enjoy summer with purpose.” To help more rescue dogs, Miss Peaches has pledged to raise $1 million with the help of her new brand this summer. Lucky One Lemonade has partnered with LifeLine Animal Project and Best Friends Animal Society as part of the “Our Pack Gives Back” initiative, which is running through Sept. 1.

Food

Leinenkugel’s, Duluth Trading collab for co-branded summer kit

Wisconsin neighbors, Leinenkugel’s Brewing Co. and Duluth Trading Co. have collaborated for the ultimate summer kit, complete with co-branded apparel and accessories. The limited-edition line is a “quintessential Midwestern collaboration,” the companies say. “We’re thrilled to raise a glass with Leinenkugel’s and bring this uniquely Midwestern partnership to life,” said Ricker Schlecht, senior vice president of product development at Duluth Trading, in a statement. “Both of our brands are rooted in craftsmanship and a very Midwestern approach to enjoying life. This limited-edition capsule is built for summer adventures, whether you’re cracking open a cold one by the lake or getting your hands dirty at the cabin.” The collaboration combines Leinenkugel’s familiar feel of the Northwoods with Duluth’s product ingenuity and signature, solution-based features, celebrating “good times and summer adventures from the lakeside to the tailgate,” the companies add. “This partnership is as natural of a fit as an ice-cold Summer Shandy on a hot day,” said Tony Bugher, president of Leinenkugel’s, in a statement. “Summer is certainly celebrated in the Northwoods and teaming up with Duluth Trading brings lake life through in a whole new way. It’s about pairing great beer with new summer wearables and making the most of every moment outside.” Key pieces of the collection are intended for consumers aged 21 and older and include the following: Men’s BBQ Short Sleeve Shirt, Men’s Buck Naked Pattern Boxer Briefs, Men’s Buck Naked Smooth Boxer Briefs, Men’s Buck Naked Smooth Bullpen Boxer Briefs, Savory Herb Peanuts, Duluth Truck Stop Hat and SiliPint Beer Stein.

People in nature, Facial hair, Sleeve, Summer, Headgear, Hat, Cap, Smile, Happiness, Recreation

7-Eleven, Green Day pair for ‘Kerplunk!’ Slurpee, new Punk Bunny varieties

7-Eleven Inc., Green Day and Punk Bunny reunited for an exclusive encore with a new Slurpee drink flavor inspired by Green Day’s 1992 album “Kerplunk!” The flavor, Kerplunk Kandy Grape, mashes up the flavors of cotton candy sweetness with juicy grape. It is a nod to the cotton candy grapes that Green Day keeps as a staple for their backstage rides, the brands say. The flavor is available for a limited time at participating 7-Eleven, Speedway and Stripes stores nationwide. However, that is not all: 7-Eleven and Green Day are collaborating for three new exclusive Punk Bunny coffee varieties. The new varieties — Mike Dirnt’s Turn Up the Bass Medium Roast, Punk Bunny Cold Brew Caramel Latte, and Chocolate Almond Specialty Latte — will be available at participating stores. “Our first launch with Green Day and Punk Bunny was so exciting for customers, because they loved seeing music and coffee culture collide in such a unique way,” said Marissa Jarratt, executive vice president, chief marketing and sustainability officer at 7-Eleven, in a statement. “Now, we’re channeling that same spirit into our iconic Slurpee drink. Kerplunk Kandy Grape is rooted in the brand’s story, and we can’t wait for fans to experience this one-of-a-kind flavor.” Consumers also can score drink accessories at select stores, including limited-edition collectible cups with built-in Bluetooth speakers. “I have great memories of getting Slurpee drinks with my friends,” said Billie Joe Armstrong, Green Day’s front man, in a statement. “It’s always perfect on a good day or even a bad one. Being able to create our own custom Punk Bunny Flavor and bring it to everyone across the country has been an amazing moment.”

Logo

Verve Coffee Roasters brews up organic coffee blend with the Grateful Dead

Verve Coffee Roasters has partnered with the Grateful Dead for a limited-edition organic coffee blend. The Grateful Dead Morning Brew is a timeless blend crafted for coffee lovers and Dead Heads alike, the company says. The brew is inspired by the free-spirited energy of the Grateful Dead. It is made with organic, naturally processed coffee from Ethiopia and honors the enduring impact and ever-evolving spirit of the Dead, delivering a rich, adventurous flavor, the company says. The collab also includes a limited-edition lineup of merchandise inspired by the Dead’s iconic psychedelic branding and playful Dancing Bear iconography. “It’s been more than 40 years since the first and last concert the Grateful Dead played in Santa Cruz, the birthplace of Verve Coffee,” said Colby Barr, co-founder of Verve, in a statement. “The Grateful Dead has transcended into cultural icons and are understood even by those who haven’t heard their music. As Verve was born out of a love for music, it only makes sense that we bring to life something special for one of music’s most influential forces and dedicated fan bases.” The coffee’s packaging references the concert poster from the Dead’s 1983 show in Santa Cruz. This specialty brew is Verve’s first-ever certified organic coffee, the brand adds.

Monster Energy unleashes the ‘Summer of Monster Mayhem’

Monster Energy is bringing the chaos this summer with its “Summer of Monster Mayhem” campaign, the largest gear and prize giveaway in the brand’s history. Consumers have the chance to score exclusive Monster Energy gear, event tickets and enter to win one-of-a-kind extreme vehicles built by Monster motoring legends. To enter, consumers must grab any Monster Energy product and visit mayhem.monsterenergy.com to upload their receipt and start collecting points. Each can is worth one point. The campaign runs through Aug. 31. “Monster is really going big by allowing my RTR vehicles team and I to build out a sick Ford F-150 Raptor for a lucky winner of the Summer of Monster Mayhem giveaway,” said Vaughn Gittin Jr., motorsports racing driver, in a statement. “Monster always turns it up to 11 and the support they show for enthusiasts and fellow Fun-Havers is on another level. We are pumped to be a part of it — and the winners are going to be even more pumped.” Summer of Monster Mayhem sweepstake prizes include a Casey Currie custom Monster Energy 2025 Jeep Wrangler Rubicon, custom 2025 Polaris RZR Pro R, Two Sur-ron Light Bee x Monster Energy Editions and a Yamaha YZ250F Monster Edition. Redemption prizes range from exclusive apparel to tickets to events such as NASCAR and Carolina Country Music Festival. “Summer of Monster Mayhem is the biggest and boldest promotion we’ve ever launched,” said Dan McHugh, Monster Energy’s global chief marketing officer, in a statement. “It’s our way of giving back to the fans who live the Monster lifestyle every day — whether that’s at the track, on the trail, at a festival or behind the controller. We’ve packed this summer with exclusive gear, epic experiences and custom rides you can’t buy anywhere.”

Automotive Wheel System, Land vehicle, Tire, Motorsport, Racing, Sports