CCL Container

1 Llodio Drive, Hermitage, PA 16148

Company website: cclcontainer.com

EXECUTIVE COMMENTARY

Keeping Beer Brands Forever Fresh
According to Gallup’s 2021 poll on alcohol consumption, beer remains the beverage of choice for 39% of Americans, compared with 31% for wine and 27% for spirits. Despite a rough couple of years for bars, restaurants, and breweries, the U.S. beer industry shipped the equivalent of more than 2.8 billion cases of beer in 2020, about the same as 2019.

Of course, the outlook for beer is not all sunshine and rainbows. Consumption of spirits has increased by more than one-third during the past five years. Although the growth of hard seltzer slowed in 2021, Research Market forecasts 14.4% annual growth through 2026.

At the same time, the profile of the American alcohol consumer is becoming more diverse and more female. In fact, did you know there are more female drinkers under age 25 than men?

Needless to say, beer brands are under constant pressure to deliver a fresh, enjoyable experience. Beer drinkers have never had higher expectations, whether they are sampling a niche brand seeking to stake its claim or reaching for an iconic brand with decades of history and tradition.

CCL Container is proud to partner with emerging and established beer brands during this exciting journey. A long-time innovator in the world of aluminum container development and manufacturing, we help beer brands create differentiation and distinction with custom aluminum bottles that stand out.

Fresh Look
Before your beer gets into their hands, it must get their attention. Fortunately, you have far more design choices with aluminum bottles than traditional containers.

CCL Container can customize your aluminum bottle using inline, multi-color lithography with up to nine colors, embossing and debossing of graphics and logos, halftone, and duotone reproduction capabilities, and brushed, high-gloss, matte, and textured finishes.

Whether you’re looking for a classic look or modern, dramatic curves that extend the length of the bottle, our BodyShapes shaping technology can turn your container into a work of art.

Fresh Feel
Beer needs to feel right in your hand, your head, and your heart, whether you are sitting at a bar, restaurant table, sporting event or house party. The unique feel and contours of a lightweight aluminum bottle designed by CCL Container have a built-in cool factor.

There is a reason many people who grab a cold one never put it down, even after it is empty. The name on the aluminum beer bottle says a lot about the drinker. The key is to make sure the aluminum bottle delivers the right message about the beer inside.

Fresh Taste
Savvy beer drinkers know the right container can make the drinking experience more enjoyable. Given how much time and money you have invested in your product, why use a container that makes people feel like they must rush things?

CCL Container manufactures aluminum bottles with outstanding chill retention and resealable caps, which allow customers to kick back, relax, and take their time without sacrificing freshness or quality.

Make no mistake, the race is on to claim and retain market share among beer drinkers. The bad news is that the marketplace has never been more crowded. The good news is that there are plenty of opportunities for growth, especially for brands that recognize the container on the outside is just as important as the liquid goodness on the inside.

With many beer brands releasing new products multiple times a month, balancing brand consistency and uniqueness is critical. CCL Container looks forward to helping both startup and iconic brands walk that fine line with aluminum beer bottles that capture the essence of the brand and connect with the customer.