Drinks
Between
Anheuser-Busch launched its “National Recycling League,” a new, multi-sports league coalition aimed at reducing waste on game day among America’s biggest sports leagues and fans in MLB and the NFL. The recycling league aims to create meaningful connections between Anheuser-Busch’s brands, including Budweiser, Bud Light and Michelob ULTRA, its league and team partners, and sports fans nationwide to raise awareness of the need for recycling and to drive key recycling behaviors among consumers wherever they cheer on their favorite team. With the MLB season underway, more than 10 teams, including the St. Louis Cardinals, Houston Astros, San Diego Padres, Texas Rangers and Washington Nationals, have signed on as inaugural members of the National Recycling League. Activations include offering infinitely recyclable aluminum cups to fans instead of single-use plastic as aluminum is infinitely recyclable, in-seat recycling decals, and in-stadium signage sharing a simple call-to-action with consumers — “Recycle Like a Champion.”
Eliminating waste
bubly and Grammy award-winning singer Michael Bublé debuted a new TV ad helping fans see the silver lining of everyday bummer moments — like a broken dish at a dinner party or an unexpected early guest arrival — in his own bubly way. The sparkling water brand wants to help consumers crack a smile with its new, year-long campaign — “see the bubly side.” The new ad features Bublé navigating some everyday bummer moments in his own bubly way. To further help crack smiles, on April 18, bubly and Bublé gave select fans on Twitter a dose of online optimism with fun prizes like Jersey Mike’s Subs, JetBlue flight certificates and gift cards for hotels participating in Marriott Bonvoy. Since 2019, fans have had a front row seat to the powerhouse singer’s endless attempts to leave his mark (literally) on bubly, resorting to a few sneaky tricks to get his signature "é" on bubly cans. The bubly/Bublé Twitter takeover marks the first in a series of activations bubly will bring to life this year as part of the brand's official “see the bubly side” campaign, helping people everywhere find the good in less-than-ideal situations.
“See the
side”
Future Market Insights released a new report on the “Artificial Sweeteners Market” that found that the artificial sweetener market is expected to grow at a compound annual growth rate (CAGR) of 3% during the forecasted period of 2022-2032 and is estimated to reach a market size of $2.8 billion, according to an ESOMAR-certified market research and consulting firm.
Due to the easy access to health information, consumers are becoming more aware of their nutritional needs and are seeking healthier, lower-calorie foods and beverages.
For many, less sugar equals a healthier diet. Many health-conscious consumers prefer sugar substitutes because they contain fewer calories than regular sugar, the report states.
Among the sweetening options, the plant-based, all-natural stevia is a sugar substitute that is hundreds of times sweeter than sugar and has almost no calories, the report states.
The following are some key takeaways from the market study:
Russia contributes around 20% to the European artificial sweetener market. The market in the country is mainly driven by the consumption of bakery and alcohol beverages.
New tax regime introduced by the Government of the United Kingdom to reduce consumption of sugar-based products has increased the demand for artificial sweeteners.
In China, the artificial sweetener market is expected to grow at a CAGR of 3.5%.
The artificial sweetener market in Australia is expanding at a faster rate and it mainly includes the beverage segment.
From a report on the “Artificial Sweeteners Market” from Future Market Insights
BODYARMOR Sports Drink unveiled its latest “One More” TV spot that includes world-renowned soccer star and its newest athletic partner Alex Morgan, who is spotlighted alongside eight high-profile team BODYARMOR athlete partners: James Harden, Naomi Osaka, Mookie Betts, Trae Young, Sabrina Ionescu, Dustin Johnson, Baker Mayfield and Ally Love. The “One More” thematic extension of this year’s campaign showcases how the sports drink brand stands by its belief that hard work, determination and passion pushes people to be their best and BODYARMOR Sports Drink is there to hydrate those efforts, it says. In a statement, Morgan said: “I take pride in working with brands that I have a passion for, and BODYARMOR is an incredibly natural fit for me — I’ve been drinking it every single day for a very long time. Beyond offering superior hydration that allows me to get everything I need on and off the field, BODYARMOR has an inspiring athlete roster and is the fastest-growing brand in the sports drink category. It is very exciting to be part of a brand that I can align my personal and professional needs with.”
BODYARMOR
Athletic prowess on team
