COVER STORY

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Frozen cookie dough is heating up the frozen bakery aisle.

Sales of frozen cookie dough skyrocketed in 2021, with dollar growth of 54.4%, according to NFRA, while other doughs, including biscuits and pizza crusts, experienced slips in sales.

Frozen pies accounted for $565 million in sales, +3.2% YOY, cakes accounted for $547 million, +9.5% YOY, and frozen breadsticks sold $122 million +9.4% YOY.

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Brynwood Partners acquired frozen breakfast bakery De Wafelbakkers.

Frozen bakery giant Aryzta sold its North American assets for $850 million.

Pizza crust manufacturer Jane’s Dough rebranded to Jane Dough Premium Foods.

Significant Events in 2021

Bakery

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