
Contents
June 2025
Vol. 27, No. 6

Commercial Trendspotting
Chicago Gears Up for NeoCon 2025 and Fulton Market Design Days.
Welcome

Dominate Flooring Sales
Learn the questions to ask customers to sell more floors.
Retail insight

Natural Finishes and Classic Patterns
The wood flooring industry is experiencing a significant shift back to natural wood colors and finishes.
Residential Hardwood

Future-Proofing Your Business
Commercial contractors report on their 2025 investments from the Starnet Annual Meeting in Carlsbad, California.
Commercial

Tracking Moisture Problems in LVT
Discover how pinless meters help contractors detect problems before costly warranty claims.
Installation

The Hidden Challenges of Ceramic Tile Patterns
Installers face critical challenges when clients choose tiles purely for aesthetics.
CTEF Tile Tip
About the Cover
American Oak by Shaw Floors. Photo: Shaw.

Ad Index
TotalWorx™ Accessories by Shaw
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