American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist. The signed CACTI cans are limited-edition Strawberry cans adorned in a custom Astroworld-themed wrap designed by Travis Scott’s creative collective, Cactus Jack. Fans could find the cans hidden inside nine-count Variety Packs of CACTI on shelves at undisclosed retailers across the country. Those who found the exclusive cans were able to claim their prize of two tickets to the sold-out Astroworld Festival on Nov. 5 and 6 in Houston. Fans who aren’t able to get their hands on a winning pack of CACTI also could enter to win digitally.

Flying Cauldron, the non-alcohol butterscotch beer from Reed’s Inc., celebrated the birthday (July 31) of everyone’s favorite wizard — Harry Potter — with its new Flying Cauldron 16-ounce can and a big giveaway. Previously only available in a glass bottle, Flying Cauldron debuted the 16-ounce aluminum cans, available exclusively online through the Flying Cauldron Web Store, and soon to be on Amazon. The brand also hosted a sweepstakes where consumers entered to be the winner of a year’s worth of the canned butterscotch cream soda. “Flying Cauldron fans have been asking for a canned format, and what a better way to launch then on our favorite wizard’s birthday,” said Lindsay Martin, vice president of marketing at Reed’s Inc., in a statement. “With more in each container, and now easier to ship via eCommerce, our consumers can get, share and enjoy this magical butterscotch cream soda even easier.”

Lipton presents ‘Cousin T’

Lipton Iced Tea teamed up with multi-award-winning music artist T-Pain in a digital content series called “Have Some Tea with Cousin T.” Coinciding with the series, Lipton also launched a sweepstakes in which one grand-prize winner received an ultimate cookout with Cousin T, aka T-Pain himself. Inspired by ‘90s live-audience sitcom formats, the mini-episodic series follows Cousin T as he brings the tea and the laughs to his family while showcasing his different “personali-teas” alongside Lipton Iced Tea offerings: Southern Sweet Tea when he’s feeling helpful, Georgia Peach Tea when he wants to turn up and Green Tea when he needs to focus and tune in. Lipton Iced Tea also is making the digital series a reality for one lucky fan, giving consumers a shot at their own quality time with Cousin T. One grand-prize winner will kick it with self-proclaimed Grill Master, T-Pain, at the ultimate cookout for a one-of-a-kind experience catered by a local Black-owned restaurant. The first-prize winner will receive a custom BBQ grill with all the grilling accessories, and a year’s supply of Lipton Iced Tea. Fans have two ways to enter for a chance to win by either texting “GRILLWITHT” to 99888 for instructions from Cousin T to register or at GrillWithT.com.