Phillips Distilling Co. announced the introduction of Cubist, a “freezer vodka.” The company test marketed the spirit in August in Minnesota and Arizona with an expanded launch planned for 2022. Consumer insights show that vodka drinkers prefer vodka ice cold and many store it in their freezer to serve at a more desirable temperature, the company says. When the vodka is at its ideal temperature ― at or below zero degrees Celsius ― thermochromic technology activates the bottle to turn blue, which notifies the drinker it's ready. QR codes on advertising and point-of-sale materials will link to a video that demonstrates how the label transitions in the freezer along with additional product information. According to Phillips Distilling Co. research, 75% of consumers believe Cubist is unique from other vodkas. Cubist will be available in a 750-ml sleek bottle and retails for $24.99.

D.G. Yuengling & Son Inc. announced the refresh of Yuengling Light Lager 99, with a new and improved recipe for the light amber lager, it says. Developed to maintain the full flavor profile similar to Yuengling’s flagship Lager brand, the new and improved Light Lager 99 has 99 calories, 3.2 grams of carbohydrates and 4% ABV. In addition to its new recipe, Yuengling’s Light Lager 99 packaging features a new modern design with blue and white coloring and more prominent calorie, carb, and ABV stats. Fans can expect to see Light Lager 99 across Yuengling’s 22-state footprint.

KeVita, a brand of PepsiCo, released an on-the-go drink offered in a 2-ounce bottle to help support digestive health. KeVita Prebiotic Shots are fermented with water kefir culture and offer 3 grams of prebiotic fiber. Available in Beet Lemon, Blueberry Mint and Turmeric Ginger, KeVita Prebiotic Shots are available at mass grocery, drug, convenience and specialty food stores nationwide. The Prebiotic Shots launch is part of KeVita's new brand platform — “For All Gutkind” — which celebrates all guts by highlighting KeVita's range of delicious prebiotic and probiotic drinks, the company says.

Dole Packaged Foods announced the release of DOLE FRUITIFY, a line of tropical juice drinks crafted to deliver enhanced nutrition with functional ingredients like green tea and turmeric. With fewer than 100 calories in each 8-ounce can, DOLE FRUITIFY are 65% juice and contain no added sugar or high-fructose corn syrup, are non-GMO and kosher. DOLE FRUITIFY is available in three varieties: GLOW, a pineapple and mango juice with turmeric; REPLENISH, a pineapple juice and coconut water; and ENERGIZE, a pineapple juice with green tea extract. FRUITIFY juices are available in single flavor four-packs on grocery store shelves nationwide.

SweetWater Brewing Co. LLC and Broken Coast Cannabis Ltd. announced the launch of SweetWater Broken Coast BC Lager, a coastal lager with added twists of key lime and orange. The 5.5% ABV lager does not contain cannabis, but rather is inspired by the Broken Coast brand and some of its strain offerings. SweetWater's Broken Coast BC Lager features aroma notes of key lime pie and orange zest from a special blend of hops and other natural flavors, the company says. SweetWater's Broken Coast BC Lager is available exclusively in the United States on draft in bars, restaurants and select retail locations as well as in six-packs of 12-ounce cans.

Celestial Seasonings, a brand of The Hain Celestial Group Inc., released Cold Brew Iced Tea, a fresh take on iced tea that is available in five varieties: Sweetened Black Tea with Lemon; Half and Half; Citrus Sunrise; Red, White & Blueberry; and Unsweetened Black Tea. The teas brew in cold water in minutes with no boiling required, making it easy to have iced tea by the glass anytime, the company says. The non-GMO teas are sold in 18-packs.

Available nationally, [ yellow tail ], a wine brand of Casella Family Brands, released PURE BRIGHT, a lower calorie, lower alcohol wine with each serving containing 85 calories or less, the company says. Available in Sauvignon Blanc, Pinot Grigio and Chardonnay, the 8.5% ABV PURE BRIGHT is vegan and gluten free. To develop the lighter wine line, [ yellow tail ] began with the grapes, which are specially cultivated, and picked at exactly the right moment to maximize brightness and acidity, it says. Once harvested, [ yellow tail ] winemakers use proprietary blending techniques and gentle reverse osmosis to reduce alcohol content and ultimately calories while maintaining all of the original flavor, it adds. All PURE BRIGHT wines are packaged in 750-ml bottles with a suggested retail price of less than $7.

Reed’s Inc. launched two new, zero-sugar REAL Ginger Ale Mocktails: Shirley Tempting and Transfusion. Packed with 2,000 mg of fresh, organic pressed ginger, the new flavors deliver a real ginger twist to the classic beverages, the company says. The keto-certified Zero Sugar Shirley Tempting delivers a mix of cherry and pomegranate flavors for a zero-sugar, zero-calorie take on a beverage classic. Zero Sugar Transfusion is enhanced with juicy grape notes that stands alone or perfectly complements as an easy mixer that is zero calories and keto certified. Reed’s REAL Ginger Ale Shirley Temping and Transfusion currently are available in-store at Sprouts, Ingles, Meijer, Fresh Thyme and many small region chains like Bristol Farm’s, Lazy Acres, Lunardi’s, Clark’s Nutrition and Roth’s. Reed’s Mocktails also are available for purchase on Reed’s web store for $30 for a 12-pack of 12-ounce cans.