2021 deli

Commentary

editor’s NOTE

by fred wilkinson

the power of

meat snacks

Several of the recent The Power of Meat 2024 survey’s Top 10 takeaways are relevant for products in the meat snacks category in particular:

Shopping for meat/poultry is a balancing act between money, time, nutrition, taste and meal occasion.
Seven in 10 consumers believe meat is an overall healthy choice that provides fuel and essential nutrients.
91% of consumers can be persuaded to spend a little more on meat and poultry.

The last point underscores the value consumers find in meat snacks, which pound for pound are not the lowest-price meat products a shopper could buy.

Check out Associate Editor Sammy Bredar’s Meat Snacks Report 2024 and learn more about how the category is positioning itself to satisfy consumer needs.

Also, make sure to take a look at our Processor Profile of Missouri-based Zimmerman Quality Meats, where expansions and upgrades are opening up new co-packing opportunities.