
GUEST EDITORIAL
BY Dona Thompson
MANAGING YOUR BUSINESS
For an effective apprenticeship program, it’s critical to invest in tech
Three tips for successful implementation of a tech-friendly apprenticeship program.

A well-administered apprenticeship program benefits everyone involved — from the home service company looking to expand its talent pool to inbound technicians wanting to foster their skills.
However, not all apprenticeship programs are created equal. To get the best results, it’s important to ensure your apprenticeship program is accessible, scalable, and aligned with your ideal outcomes. One of the best ways to do so is by investing in advanced technology, which can facilitate everything from the delivery of key materials to consistent communication between apprentices and their trainers.
Understanding the value of apprenticeship
Before making the investment in an apprenticeship, companies should identify all the advantages that a good apprenticeship program can offer – in other words, how apprenticeships can meet your company’s needs.
One of the greatest strengths of an apprenticeship program is the immediate expansion of the labor pool. Simply put, contractors no longer have to search far and wide for workers who possess the requisite skills and credentials, which is something that can be daunting, especially in today’s labor market. Instead, they can grow and develop their own talents in-house. Anyone who is passionate about the trades and willing to put the time into learning can potentially become an all-star recruit.
In addition, aspiring technicians can benefit by getting paid to learn, developing real-world skills over time, and obtaining professional training certifications.
Foundations of successful apprenticeships
Simply starting an apprenticeship program, without putting the necessary strategy and structure into place, is unlikely to yield these dividends. Before thinking about technology, it’s first important to pause and consider what core elements make a program successful.
The quality of the curriculum itself matters. Having a clearly defined educational agenda, one that builds toward increasingly complex skills and competencies, is what distinguishes a meaningful apprenticeship program from a more haphazard approach.
Communication matters too, including regular check-ins with apprentices to ensure they are achieving their desired goals. This is one area where technology can play a huge role, providing performance metrics and other key analytics that may guide these check-ins and suggest specific points for feedback.
Most crucial of all is developing a strong team of mentors who can help nurture aspiring technicians. This is often where the true value of an apprenticeship program is revealed. Most contractors have at least one veteran tradesperson about whom they would say, “I wish I had 10 of them!” That’s achievable through apprenticeships, which provide a defined path for these all-star employees to serve as mentors, passing along their expertise to the next generation.
From immersive simulations to videos and virtual reality, there are a number of delivery vehicles that can be customized to meet individual technicians where they are, serving them in a targeted and cost-effective way.
Where does tech come in?
The importance of technology in building a truly modern apprenticeship program cannot be overstated. While investing in new tech is often daunting, it’s important to remember that, in the context of an apprenticeship program, the right tech can actually offer significant flexibility.
For example, technology like online training platforms can ensure great flexibility in the way educational content is delivered. From immersive simulations to videos and virtual reality, there are a number of delivery vehicles that can be customized to meet individual technicians where they are, serving them in a targeted and cost-effective way.
The same is true for basic communication. Even something like a Zoom call can work wonders for routine check-ins with apprentices, including those who may be learning and working at a different location, therefore eliminating the need to run every check-in through a point person or middle manager.
Meanwhile, digital technology enables the rapid, direct delivery of important documents, including educational flyers, to keep apprentices fully engaged with their program.
Tips for successful implementation
For home service companies just getting started with their apprenticeship program, a few pointers may be helpful.
- Take stock of the tools already available. It never hurts to begin with an inventory of existing tech tools and determine whether your business has any IT infrastructure in place that could be leveraged to provide a smoother apprenticeship experience.
- Be open and creative. What works well for one company may not work as well for another, so implementing tech often rewards a playful and curious spirit. It can be worthwhile to invest time in trying different things and seeing what works.
- Look at the right metrics. A focus on long-term metrics, including program completion rate, may make it difficult to appreciate the program’s success in real-time. More intermediate metrics, like skills formation, retention, and cancellation rates, may provide a fuller picture.
A good apprenticeship program can be a game-changer, not only for aspiring techs who enroll but also for the home service contractors administering the program. And the right technology investment is pivotal for realizing the full benefit.

Image courtesy of monkeybusinessimages / iStock / Getty Images Plus
Dona Thompson is the Manager of Apprenticeship Services for Interplay Learning, the leading provider of online and VR training for the essential skilled trades.