Package of the Month
Beavertown Launches Crisps in Compostable Packaging with Focus on Mental Health
Each pack features conversation starters printed on the inside of the laminate material, designed to open up discussions around mental health.
Beavertown, a British brewery based in Tottenham, is well-known across the country for its craft beers including Neck Oil, Gamma Ray, Lupuloid, and Bones. Alongside its beers, the brewery has partnered with the Campaign Against Living Miserably (CALM) to launch a limited edition packet of crisps with a difference: cheddar and jalapeño flavored crisps aimed at starting conversations around mental health.
In a unique campaign, the brewery has enlisted the help of artisanal crisp brand SMUG to develop the original flavor and manage the production process with their partners — crisp manufacturer Yorkshire Crisp Company, and compostable packaging expert Parkside. Each pack features mental health conversation starters printed on the inside of the laminate material, designed to open up conversations around mental health. The 'Open Up' concept was developed by PR agency Here Be Dragons.
The packaging is made from compostable cellulose film layers, and the limited edition crisps were made with the goal of promoting mental health.
Courtesy of Futamura
Designed by CALM, these ice breakers are devised to kickstart deeper conversations amongst friends: questions such as “What gets you through tough times?” and “If you could give your younger self advice, what would it be?”. This stems from research conducted by CALM that found more than half (56%) of people in the UK have pretended to be ‘okay’ to avoid talking about their own mental health.
Adding further value to the concept, the packaging is a compostable solution sourced from Parkside Flexibles’ Park2Nature™ range. The high-performance laminate includes high barrier compostable cellulose film layers, NatureFlex™ films, sourced from Futamura. Not only does the packaging provide the barrier performance required to protect the intense flavor and satisfying crunch of the crisps, but it is also compostable in home and industrial settings.
Courtesy of Futamura
Orlandi Launches EcoPro™ Paper-Wrap as Sustainable Packaging Option
Orlandi, an innovative leader in packaging and sampling solutions, has announced the launch of its new product, EcoPro™ Paper-Wrap. Designed to meet the growing demand for eco-friendly packaging, EcoPro™ represents a significant advancement in recyclable packaging options as it does not contain plastic, film, or foil.
EcoPro™ is a high-barrier, coated, heat-sealable, paper-wrap material that is recyclable, offering a sustainable alternative to traditional plastic film or foil pouches, doboys, some packettes/sachets, and offers lower costs compared to folding cartons. With its innovative design, EcoPro™ provides a barrier against oxygen, water vapor, and grease, ensuring the freshness, cleanliness, and proper containment of various products.
One of the key features of EcoPro™ is its versatility, as it can wrap most hard-good products currently flow-wrapped in traditional packaging films. Whether for e-commerce, shelf display, point-of-purchase (POP) arrangements, or peg-rack retail applications, EcoPro™ offers a solution for every packaging need.
“Orlandi is proud to introduce EcoPro™, a product that not only meets the demands of environmentally conscious consumers but also provides superior performance and cost-effectiveness,” said Sven Dobler, President and CEO at Orlandi. “With EcoPro™, we are continuing our legacy of innovation and sustainability while offering our clients progressive packaging solutions.”
In addition to its sustainability benefits, EcoPro™ offers exceptional printing capabilities, allowing for high-end, full graphic content on the packaging. This ensures that brands can maintain their visual identity while embracing environmentally friendly packaging solutions.
Visit the website for more information on EcoPro™ Paper-Wrap Packaging.
Courtesy of Orlandi
ALPLA’s PET Wine Bottle Cuts Carbon Emissions by up to 50 Percent
The global packaging specialist ALPLA has added a PET wine bottle to its product range. The 0.75-liter bottle weighs just 50 grams – around eight times less than the alternative made of glass.
The first white wine bottles belonging to the Wegenstein winery recently went into circulation in the Austrian wine market. The sustainable solution reduces the carbon footprint by 38 percent compared to the glass alternative — and that's even without rPET content. The PET bottle is now also available in a 1-liter version. ALPLA plans to be manufacturing several million units a year from 2025 and is planning solutions made entirely of rPET.
“PET is light, unbreakable and recyclable, and can be molded with little energy needed, making the plastic the ideal packaging solution. With it, winemakers can improve their environmental footprint and lower their costs,” says Daniel Lehner, Global Sales Director Food & Beverage at ALPLA.
The plastic packaging meets all the quality requirements, is available as a transparent or a green bottle and is suitable for all types of wine.
Learn more about ALPLA.
