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Boxed Water Is Better teamed up with SoulCycle to help riders hydrate sustainably. Boxed Water will be served in all 86 SoulCycle studios, rather than packaged water. SoulCycle is a full body indoor cycling workout, typically done with music. Both brands have a history of aggressive climate goals, like SoulCycle’s plan to be 100% carbon neutral in 2024 and Boxed Water’s cartons being 92% plant-based. This month, the partnership will bring the two brands to Santa Monica, where they will participate in a beach clean-up effort to raise awareness in celebration of Coastal Cleanup month. “It will take bold commitments from businesses like SoulCycle to right the ship on climate change,” Robert Koenen, Boxed Water’s chief revenue officer, said in a statement. “We couldn’t be more excited about this partnership. Sustainability is at the heart of everything we do here at Boxed Water, and we are proud to support SoulCycle in their planet initiatives.” The partnership comes shortly after the release of the Post-Consumer Plastic Recycling Data Report, which showed only 5% of plastics made in the United States were getting recycled.
Boxed Water and SoulCycle team up to fight the climate crisis
Seagram’s Escapes recently invested $25,000 to support efforts for the cleanup of beaches and waterways in Florida. Seagram’s Escapes partnered with Keep Pinellas Beautiful, Keep Tampa Bay Beautiful and Keep Lee County Beautiful, three affiliates of Keep Florida Beautiful (KFB). “Keeping Florida beaches beautiful means more sunshine, relaxation and fun for people who live, work and visit the area,” said Chuck Buckingham, Seagram’s Escapes brand director, in a statement. “By supporting these coastal cleanup efforts, our Seagram’s Escapes team hopes to improve the quality of the area beaches and essential waterways for our customers to enjoy across the state.” KFB is an umbrella organization that brings together more than 40 county and city affiliates in Florida, and is “one of Florida’s largest volunteer-based community action and education organizations” working to reduce litter and increase beautification efforts, it says. “When companies like Seagram’s Escapes join forces with us, it greatly increases our capacity to make positive and sustainable impact resulting in Florida communities that are environmentally healthy, socially connected and economically sound,” Savanna Christy, KFB’s executive director, said in a statement.
Seagram’s Escapes helps keep the seas and beaches clean
La Colombe Coffee Roasters launches 1st national campaign
Ready-to-drink coffee brand La Colombe Coffee Roasters is getting “real” with their latest campaign, For the Love of Real. The company prides itself on producing ready-to-drink (RTD) lattes with 60% less sugar than the leading flavored coffee drinks, which is what inspired the “real” side of the campaign, it says. The integrated marketing plan includes media product awareness across various platforms, such as video, social, affiliate and influencer marketing. “’For the Love of Real’ reflects our brand from many angles — from the heritage of our cafés to the craft of our cold brews,” Kathryn O’Connor, senior vice president of brand, marketing and eComm for La Colombe, said in a statement. “We pride ourselves on leaning into the craft of making coffee and doing everything from sourcing to roast to cold brewing. Having all of our folks featured in the spot and shooting it at hour flagship café illustrates what matters most to us perfectly.” The campaign’s commercial shows the process of making coffee, “from bean to cup,” while highlighting some of La Colombe’s products. The talent and voice-over for the commercial were done by employees.
Feel the love with ZIM’S Vodka #ZIMSLOVE campaign
Earlier this summer, ZIM’S Vodka partnered with DJ and violinist Timothee Lovelock to launch the “#ZIMSLOVE” campaign. The partnership bloomed after Lovelock and his team performed at the wedding for the daughter of ZIM’S founder and CEO, Terry “T.O.” Olson, the company says. The musician noted that he and Olson had “immediate synergies,” like their entrepreneurial drive and family dedication. The two also have been in respective businesses for 10 years and bonded over the desire to grow their social media presence. The goal of the #ZIMSLOVE campaign is to elevate the two businesses — Olson’s vodka business and Lovelock’s Florida-based, full-service entertainment company, Lovelock Music Group (LMG). In a statement from ZIMS, the company said #ZIMSLOVE will be “delivering fun, entertaining and informative marketing messages for vodka- and music-loving consumers, and producing events showcasing Lovelock’s music and ZIM’S highly awarded vodkas.”
Lipton Iced Tea and Grammy Award-winning artist T-Pain partnered up to celebrate the power of community and offer fans the chance to “get the ultimate block party in their hometown” hosted by T-Pain. The “Buy U a Drank” singer has played the character of “Cousin T” for Lipton commercials, and reprised the character for the block party experience. “Like my Lipton character, I’m the first to kick start the tunes and get the party started, which is exactly what I’ll be bringing to the Lipton Fam Fest,” T-Pain said in a statement. “Hip-hop music started at a local block party because of the energy of everyone getting together in the spirit of neighborly love, and I can’t wait to share that with the winner and their community.” Consumers had entered the Lipton Fam Fest contest by scanning a code in participating stores and illustrating how they would bring their community together. One grand-prize winner is to receive a $10,000 grant and a block party hosted by T-Pain, complete with food trucks from local Black-owned restaurants, limited-edition merchandise and activities that are designed to bring the community together over some ice-cold Lipton Iced Tea, the company says.
Lipton Iced Tea, T-Pain celebrate community service
