RŌMR, a new lifestyle beverage brand of Alliance Consumer Group (ACG), entered the marketplace with a full line of functional, 3-ounce wellness shots. Two years in the making, the RŌMR line is a dietary supplement, packed with a synergistic blend of natural ingredients, the company says. Designed for the active lifestyle, each of the six all-natural shots were developed to produce a specific outcome for consumers, including Energy, Immunity, Digestion, Focus, Hydration and Sleep, it adds. The full line of RŌMR’s shot collection has no sugar added, is shelf-stable, and cold-processed to enhance flavoring, the company notes. RŌMR is available direct-to-consumers through the brand’s eCommerce platform with free shipping, as well as on Amazon. The brand offers a subscription-based purchasing option as well, allowing consumers to custom-pick the shots they want and choose a recurring delivery date. Future distribution will include traditional retail channels, including big box stores, grocery chains and convenience stores, it says.

Z Natural Foods announced the launch of Organic Electrolyte Pineapple Coconut Water. Each serving contains nearly 75% coconut water to rehydrate and energize the body, the company says. Organic Electrolyte Pineapple Coconut Water also contains pineapple juice to boost immunity and promote cardiovascular health, it notes. With its bromelain and manganese content, the Pineapple Coconut Water contains a strong antioxidant content to help to stave off free radicals, it adds. Organic Electrolyte Pineapple Coconut Water is non-GMO, gluten-free and low in carbohydrates, fats and sugars. With 120 calories in each serving and 13 total servings in each 1-pound bag, Organic Electrolyte Pineapple Coconut Water is available to purchase online for $19.99 and $74.99 for a 5-pound bag by visiting the company’s website.

Verve Coffee Roasters launched its new line of ready-to-drink (RTD) Flash Brew Oatmilk Lattes. Available in three flavors — The Original, Chocolate and Honey Lavender — Verve’s Flash Brew Oatmilk Lattes average 40 to 50 fewer calories in each serving and 2 to 3 grams less sugar compared with similar products, the company says. Packaged in 8-ounce cans, the new RTDs are available in all 13 Verve cafes in California, and online at Verve‘s website and Amazon, as well as in select grocery retailers this summer.

Naked Juice, a brand of Tropicana Brands Group, announced the launch of its new product: Naked Antioxidants Mighty Berry, an excellent source of antioxidants to support immune function, it says. With no added sugar or preservatives, Naked Antioxidants Mighty Berry is an excellent source of vitamins A, C, E and antioxidants, it adds. Packaged in 15.2-ounce bottles, Naked Mighty Berry is available nationwide at grocery retailers, including Walmart, Target, Kroger, Ahold, ABS and Publix, for a suggested retail price of $3.29.

Rancho La Gloria, a brand of MPL Brands, announced the addition of Ranch Water to its lineup of agave-based ready-to-drink alcohol beverages. Formerly launched under the Texas Ranch Water Co. label, the agave-brewed seltzer has officially transitioned to the Rancho La Gloria portfolio, it says. Brewed with 100% blue weber agave, ranch water is a natural fit in Rancho La Gloria's robust agave-centric portfolio, it adds. Featuring a similar taste profile as the original Texas-based ranch water cocktail, the four core flavors ― Grapefruit, Lime, Tangerine and Watermelon ― come in at 5% ABV, with only 100 calories and 2 grams of carbs in each serving. Rolling out nationwide for a suggested retail price of $19.99/$18.99 for a 12-pack of 12-ounce cans, Rancho La Gloria Ranch Water can be found at major retailers including, Target, Publix, Circle K, Kroger, Ralphs, and Harris Teeter, in Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, Minnesota, North Carolina, Oklahoma, South Carolina, Texas, Virginia and Wisconsin.

Woodford Reserve, a brand of Brown-Forman Corp., released its annual limited-edition high-proof expression: Woodford Reserve Batch Proof. At 118.4 proof, this expression is part of the annual Master’s Collection series, which celebrates Master Distiller Chris Morris and Assistant Master Distiller Elizabeth McCall and their commitment to craftsmanship, the company notes. Batch Proof is a celebration of Woodford Reserve’s proprietary process — blending barrels into a batch and then bottling the whiskey at its actual proof, straight from the barrel, it says. Although crafted using the same grain bill and process as Woodford Reserve Kentucky Straight Bourbon, Batch Proof takes Woodford Reserve’s trademark flavor range of sweet vanilla and toasted oak to a whole new level by offering consumers Woodford Reserve in its purest form, not the standard 90.4 for which Woodford Reserve is known, it says. Packaged in 750-ml bottles, the limited-edition collection is available in select U.S. and global markets and has a suggested retail price of $129.99 for a bottle.

Stewart’s craft sodas, a brand of Stewarts Enterprises Inc. (SEI), announced the expansion of its Spiked Seltzers lineup with the launch of Stewart's Spiked Soda. Reminiscent of the original Stewart’s Soda flavors, these spiked sodas remain true to the brands legacy, available in Key Lime, Black Cherry, Orange Cream and Root Beer expressions, the company says. Packaged in 16-ounce cans, the Spiked Soda is sold in single-flavor four-packs with a suggested retail price of $10.99. These products are available to purchase at Walmart in Florida, Texas and Colorado, where the brand frequently conducts product tastings, it says. The Spiked Soda also can be found at Safeway in Colorado.

MYX Beverage announced the launch of its newest fruit-infused wine: Watermelon Moscato.
Adding to its growing infused-wine portfolio, the new entry is “true-to-brand,” the company says. It boasts a clean, crisp balance of premium Moscato wine with natural juices from ripe watermelons, it adds. At 5.5% ABV, Watermelon Moscato is available in four-packs of 187-ml single serve bottles with a suggested retail price (SRP) of $9.99 to $10.99, as well as in a 750-ml bottle with an SRP of $8.99 to $9.99. MYX Fusions Watermelon Moscato can be purchased in select markets.